The AMC Blog

We produced a 45-second announcement video for Arabian Center’s refurbishment, celebrating its rich heritage while unveiling an exciting new lifestyle destination. Through emotive storytelling and captivating visuals, the campaign engages the community, honors the mall’s legacy, and builds anticipation for a transformation designed to delight every visitor.

In April, we launched a dynamic digital sales campaign for Dreamland Aqua Park, promoting special pricing to boost online visibility, drive ticket sales, and increase visitor engagement. The campaign was designed to strengthen the park’s digital presence while supporting our client’s business goals, delivering measurable results and an exciting experience for their audience.

We launched a 360-degree campaign for Suzuki Dzire, combining digital reach, fleet-focused outreach, outdoor visibility, and influencer storytelling. By connecting with audiences across every touchpoint, the campaign made Drive Your Dzire tangible, positioning the model as both a trusted fleet choice and an aspirational first car.

For Suzuki’s first Jimny Owners Event in the UAE, we created Jimny Xplores, a brand identity celebrating the community’s adventurous spirit. From logo, key visuals, and venue branding to digital assets like email invites, microsite, and social media, we delivered a seamless desert adventure experience from start to finish.

We executed a multi-phase digital strategy to introduce OMODA in the UAE. From teaser Instagram grids and USP-driven influencer content to geo-targeted branding and lifestyle activations, every step built anticipation. The campaign culminated in a localized product launch, establishing OMODA’s futuristic identity in the region.

We hosted Middle East media and influencers on a GCC tour to Vietnam, exploring VinFast’s culture, factory, and sustainable EV lineup. From Hanoi to Ha Long Bay, the immersive experience highlighted VinFast’s green mobility solutions, showcasing its innovation, commitment to sustainability, and rising influence on the global automotive stage.

At Sharjah Expo Center’s Onam Event, we designed a striking Citroën C5 display stand alongside other models, blending sleek style with interactive features. The creative booth design enhanced visibility, drew high footfall, and fostered deeper customer engagement—boosting awareness and strengthening Citroën’s presence in the UAE market.

We staged the highly anticipated launch of JAECOO J8, delivering a night of innovation and excitement. From dramatic price reveal to immersive lighting, music, and venue design, the event set the perfect mood—showcasing off-road excellence while engaging media, customers, and automotive enthusiasts across the UAE.

At the 2024 Beijing International Automotive Exhibition, OMODA & JAECOO unveiled their groundbreaking new energy models. Our team was on the ground in China, capturing exclusive video content and delivering live updates across social media, amplifying global engagement and showcasing the brand’s innovation to audiences worldwide.

At Dubai Festival City Mall, we brought Citroën’s C5 & C3 to life with a three-day activation. Featuring interactive displays, immersive experiences, and strategic product promotion, the event boosted awareness, generated leads, and deepened customer engagement, strengthening Citroën’s connection with UAE consumers.

We covered the prestigious Rolex Gala Dinner at Emirates Palace, hosted by Mohammed Rasool Khoory & Sons and Rolex. Our team produced a special corporate video highlighting their 50-year partnership and provided full media coverage of an unforgettable evening celebrating heritage, luxury, and timeless excellence.

We supported Bugatti UAE’s exclusive launch of the W16 Mistral, the final masterpiece of its kind. Hosted for a select audience, the event marked the car’s first Middle East appearance, offering guests an unforgettable first look at its timeless elegance and unparalleled automotive artistry.

For the landmark 20th edition of ADIHEX, the Middle East’s largest hunting, equestrian, and heritage exhibition, our team led full-scale social media coverage, management, and digital marketing. We delivered engaging real-time content, amplifying visibility and connecting audiences with the cultural and sporting heritage showcased at ADNEC.

We organized the launch of the world’s largest standalone Tudor boutique at Yas Mall, Abu Dhabi. With H.E. Massimo Baggi, Swiss Ambassador to the UAE, as guest of honor, the event featured media coverage, distinguished guests, and showcased Tudor’s latest iconic timepieces in an elegant 125 sqm space.

We curated a vibrant Ramadan experience at Arabian Center, managing setup, artisans, and a dedicated kids’ area. Highlights included the Ramadan Activation Setup, henna artists, Tanoura and Sufi performances, themed crafts, and a coffee & dates roaming cart—bringing families together for a festive, immersive celebration throughout the holy month.